The Author Takeover

Becoming an author with aspirations to make it my life’s work comes with a quite a bit of internal drive, research skills, social media savvy, networking, time, and a lot of patience.  In the last month I have realize how new I am to all of this by researching how to do an author takeover, what a street team is, and unfortunately being one of many authors and sponsors scammed by the hopes of a author signing  event in Richmond, Virginia.  I am happy to report that the event was thankfully raised from the ashes by some determined, and heart broken authors.

If you are anything like the me from last month, you may be asking what in the world an author takeovers or a street teams are anyhow.  Well you are in luck!  I finally feel educated enough to share my knowledge in hopes of helping other budding authors, and to spread the word about the awesome Parker Sinclair Street Team (PSST), The Alex Conner Crew.

This will be a two part blog, so let’s start with the Author Takeover.  What is this exactly?  Where are these events that you are being invited to, asked to do, and how do you do them? I promise to cover all of these questions and more.

The Author Takeover

What is it:

  • When an author posts information about themselves and their written works of art on a Facebook page.  Most authors post excerpts from their books, where readers can buy, their social links, inspirational quotes, games, images, and giveaways.  Be sure to add links to your images, book titles, and your name.

Where:

  • An author takeover occurs virtually on a Facebook page of a book promoter, signing event attendees, publicist, another author, blogger, or your own.  It may be one day with multiple authors in time slots, or over a certain period of time leading up to a major book event.  The goal is to highlight each attending author to help them gain exposure, get their books into hands of readers, and to meet new fans.

How long:

  • Most time slots designated for each author are 1/2 to 1 hour in length.  Authors can expect to provide 5-10 posts during the takeover.

Essentials with examples:

  • Author photo & introduction of your work
    • Greet your guests and host, include genre(s), story about how you started to write, anecdotal/funny stories, etc.

IMG_5626

Hi everyone! My name is Parker Sinclair & I’m excited for this awesome author takeover!   I find myself genre confused since lovers of paranormal romance, adult contemporary fantasy, & adult urban fantasy enjoy my books. I am a scientist turned counselor turned writer who now believes I was the writer first, but I had lost her path. The great thing about destiny is that you’ll always find your way back to where you’re meant to be, and you pick up cool experience and lessons that make you even all the better for it all.

  • Social media, preorder forms (if you have an upcoming event) & how/where to buy links.

My Webpage: www.ParkerSinclair.net

Google doc preorder form for RVA Romance Readers Event: http://goo.gl/forms/CJZl9Xe6pL

Purchase &Sample my books: http://www.parkersinclair.net/buy-a-good-book 

Like me on Facebook: ParkerSinclairbooks

Instagram:  @parkersinclairauthor

Twitter:  Parker_Sinclair

My Goodreads Profile

My Smashwords Profile

** Pre-order forms were new to me as well.  Many signing events encourage posting them for authors to get a good idea of how many books to bring.  Google forms has tons of templates to choose from. https://www.google.com/forms/about/

  • Cover photos and description of book(s)
    • Book cover posts give you a good jumping off point to list giveaways & the rules.
    • Giveaway verbiage example:  Tonight I am delighted to giveaway one ebook of Trust.  Change your profile picture to the book cover of Trust, and comment on this post with a sentence including the word Trust.  Winner based on creativity.  Contest ends 11:59pm/date and the winner will be notified via PM.

Trust: The Alex Conner Chronicles Book One

Alex Conner’s nights of event planning and partying in San Diego, California have taken a turn for the worse as nightmares invade her mind on a daily basis. The memories of the vile man she exiled using the powers inherited from her mother and grandmother are all but breaking into her living hours, and nothing is working to keep her nightmares at bay. Will she ultimately be the one responsible for bringing this horror back into her life? Who can she trust and how is she to deal with the draw she has towards a new man in her life – a man who is definitely more than meets the eye? Visit www.ParkerSinclair.net for a sample and where to buy!

  • Excerpts from book(s):
    • Images are shown to be more popular than lengthy excerpts.
    •  Try small excerpts on an image, and perhaps more within the post.

Excerpt from Trust:  The Alex Conner Chronicles Book One

I couldn’t find her at first as my eyes followed the trunk of the tree all the way up its thickness. Legs began to form, followed by a waist, breast, and her head. The branches and leaves above became a beautifully, horrifying sight as they flowed from her head creating a mesmerizing image of gorgeously intertwining curls of hair. She looked at me, her eyes glowing emerald green for the first time. They were an exact reflection of my own, and I stumbled back a step sensing the power in them, knowing her power was a part of me.

 

  • Games
    • Get your audience engaged with games
    • I enjoy posting a quote or image, and then giving instructions.
    • quote1.png

    ~    Share one brave and daring thing you’ve done in your life that you are super proud of.

  • Close out the Author Takeover Event:
    • Close the event with thank you’s to your host, fans, supporters, and other authors. A collage of your books, all of your social media links, and asking for any questions or comments are fantastics additions to your final post.  Poster_NoDate
  • I want to thank Vicki Drane for setting up todays author takeover.  Winners: I will notify each winner by private Facebook message as well as post on my FB fan page ParkerSinclairbooks . Your ebook prizes will be gifted through Amazon and the paper back of Trust via snail mail—good luck to all of my awesome new fans.

    Before I go, here are my links one more time:

     

My Webpage: www.ParkerSinclair.net

Google doc preorder form for RVA Romance Readers Event: http://goo.gl/forms/CJZl9Xe6pL

Purchase &Sample my books: http://www.parkersinclair.net/buy-a-good-book 

Like me on Facebook: ParkerSinclairbooks 

Instagram:  @parkersinclairauthor

Twitter:  Parker_Sinclair

My Goodreads Profile

My Smashwords Profile

So there you have it!  The basics of what an author takeover is folks. I hope my experiences and research aid you in your own takeovers. Don’t be afraid of them, and check out other author’s takeover events from time to time to get lots of great ideas, and a chance to win free books and swag.  This blog is only the tip of the iceberg, so keep creating and writing!  Next up, The Street Team.

Please follow my blog by adding your email to the right on your desktop computer, or by scrolling to the bottom on your device.

Have a wonderful day, evening, life!  Stay positive, stay focused, and keep loving what you do each and every day.

Parker

www.ParkerSinclair.net

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